Dipendra Singh Airee named brand ambassador for FREEMANS in Nepal

Nepali international cricketer Dipendra Singh Airee has been appointed as the brand ambassador for FREEMANS, an Indian subcontinent-based manufacturer of hand and measuring tools. The partnership, announced by the company, aims to bolster its presence within the Nepali market by increasing awareness of its diverse product range, which includes power tools, spirit levels, and digital measuring instruments. FREEMANS operates under FMI Limited and intends to use this collaboration to deepen engagement with local consumers, retailers, and channel partners.

Sahil Nayar, Executive Director of FMI Limited, described Nepal as a strategic market and characterized Airee as an embodiment of a performance-driven, ambitious new-age Nepal. Airee expressed enthusiasm for the role, citing the company's reputation for precision and quality. Industry observers suggest the collaboration is a calculated effort by the firm, which has operated since 1950, to utilize the athlete's popularity to build trust among tradespeople and expand its retail network across the country.