Hustle by NepHop to launch on Kantipur Television

'Hustle by NepHop', a local adaptation of the reality competition MTV Hustle, is currently in development for broadcast on Kantipur Television. Produced by Malin Media and Event Pvt Ltd, the program aims to establish a national platform for Nepal’s hip-hop scene, though organizers have not yet announced a specific premiere date. The competition is designed to showcase both emerging and established artists, focusing on participants' personal narratives and the broader cultural landscape of Nepal. Promoted under the theme 'Gully to Glory', the series will feature mentorship, musical performances, and competitive rap segments. The production has secured TVS NTORQ as its title sponsor, branding the series as 'TVS NTORQ Presents Hustle by NepHop'. Organizers state that this corporate partnership is intended to support the genre's growth and align the brand with the creative energy of the country's youth.