Hustle by NepHop to launch on Kantipur Television
The Nepali franchise of the popular rap reality show MTV Hustle is coming to Kantipur Television, with TVS NTORQ serving as the title sponsor.
Nepal’s hip-hop scene is set for a new platform with the upcoming launch of 'Hustle by NepHop', a local adaptation of the popular Indian rap reality show MTV Hustle. According to reports from Artha Dabali, Annapurna Post, The Rising Nepal, and Lokpath, the production is being handled by Malin Media and Event Pvt Ltd.
The show is scheduled to be broadcast on Kantipur Television. While organizers have confirmed that the program is currently in development, specific details regarding the premiere date have yet to be announced.
A platform for local talent
Organizers describe the show as a premium rap reality competition designed to highlight the unique identity of Nepali hip-hop. The production aims to move beyond standard competition formats by focusing on the personal narratives of participants, local cultural contexts, and the broader social landscape of Nepal.
According to a press release cited by all four outlets, the show will feature mentorship, competitive rap segments, and musical performances. The initiative intends to provide a national stage for both established artists and emerging talent to showcase their creativity. The project is being promoted under the theme 'Gully to Glory', reflecting an ambition to elevate the profile of the country's growing hip-hop culture.
Corporate partnership
TVS NTORQ has been named the title sponsor for the series, which will be officially branded as 'TVS NTORQ Presents Hustle by NepHop'. In their reporting, Artha Dabali and Lokpath noted that the partnership is intended to align the brand with the energy, confidence, and creative spirit of Nepal's youth. The organizers expressed confidence that this collaboration will provide the necessary support to push the genre to a higher level of national recognition.